Heffy's Collections is doing a promotion for Earth Day. Why Earth Day? First, I have to digress some. At the risk of drawing accusations of blasphemy, I'm not that into going "green". I tend to eschew anything trendy. If it's in, the chances are it's more expensive and harder to achieve or acquire. When SUVs were the vehicle of choice, the prices were out of sight. Now, it's hybrids. Since junior high, I haven't tried to be "in". It just didn't suit my personality. I'm not against green though. I recycle papers and wish our city did plastic, glass, and cans. I don't drive very much. It's just that everybody is jumping on the green bandwagon. Even our beloved Sabres have gone green ("blue and yellow make green" is the slogan). Cleaning supplies, the epitome of chemicals in action, are going green. Gas companies (are you kidding?) are in it too. Enough of that, back to the subject of why Earth Day?
We chose Earth Day for a promotion because the people who wear vintage and love vintage are doing their share for the planet and then some. The clothes were made long ago and the resources and materials have already been used. This is recycling at its finest. Instead of going to the mall and buying new, it's the perfect re-use. The clothing we sell is usually secondhand even if it's not vintage. Clothing hits the environment in so many ways. Natural fiber like cotton needs fertilizer, pesticides, and petroleum products to be grown and produced. Synthetic fabrics such as polyester begin with the same process and materials used to make plastic bottles (i.e. crude oil). If a person chooses to re-use one outfit rather than buying new, it can help. Even tiny steps are good ones.
In trolling through information on saving the environment and going green, I saw very little mention of wearing vintage clothing. There was quite a bit of advice to re-use the clothing you have, like using worn out socks for cleaning and ripping up old sweatshirts for rags or a rag rug. I think it's possible to do a lot more by slowly changing one's wardrobe to vintage and second-hand clothing. The great part of that is developing your very own personalized style. You can mix eras, you can go all one (like mod). It's yours and no one else's style. I think that's a beautiful thing.
Here's one we have coming up that is truly unique:
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