On the Move

I have really enjoyed writing the blogs on fashion decades. I managed to go from the '40's through the '60's. I have been away from it far too long and I apologize. I am working on the 1970's, but have been slow because Becky and Heffy's Collections moved! We're not done, but most everything is at the new place. We're settling in and hope to be up to speed very soon. So stay tuned-the '70's will be along shortly!

Heffy's store hasn't moved, so please check out our vintage wares:

Perfect for fall '60's dress

Be sure to wear flowers

A review of the sixties isn't complete without the hippies. This counterculture movement spawned a completely different dimension to '60's fashion. The hippies were the '60's beatniks, the flower children, and they literally danced to their own tune. In addition to the drugs such as LSD, psychedelic rock by groups like Jefferson Airplane, Big Brother and the Holding Company, and the Grateful Dead opened a whole new influence on American life. Whether the style was an accident or deliberate, the hippies introduced a casual dress that was pretty much integrated into the mainstream culture by the '70's.

Both men and women sported long hair. Bell bottom jeans became popular along with peasant shirts, dashikis, and tie-dyed clothes. The colors were bright and vivid. Long flowing skirts and vests were big. The hippies enjoyed taking cues from other places and Native American, Asian, African, Indian, and South American motifs were frequently worn.

The most important aspect of the hippie movement is the legacy it left in fashion and many other parts of our culture. In fashion, the colorful and often ethnic clothes stayed and are still popular today. Ties began their downturn and a much more casual look became acceptable. It continues still. Do your own thing man, do your own thing.

Here is a sampling of the "hippie style":
Becky in her own bell bottoms
peasant shirt at heffyscollections

a beautiful hippie dress
ethnic skirt

Note: I have been asked to add information on the title of this blog. In 1967, John Phillips wrote a song to promote the Monterey Pop Festival. That song was "San Francisco (Be Sure to Wear Flowers in Your Hair). Scott McKenzie recorded the song which was an instant hit. Many people who went to San Francisco did wear flowers in their hair and carried flowers they gave to others. They were dubbed "flower children". The lyrics of the song start: "If you're going to San Francisco, be sure to wear some flowers in your hair". Peace.

The Sixties: Fashion in Flux

The "60's were a time of change. The beginning of the decade was a continuation of the '50's and the New Look Dior introduced stayed in fashion. As the decade progressed, a more youthful trend emerged and styles with it. The sack dress introduced in the fifties became the shift in the '60's and it really grew in popularity. The Paris designers are credited with bringing a shorter skirt that Mary Quant in London took and made even shorter. The mini became standard wear for the younger set and by the latter part of the sixties, with their moms as well. First, let's take a look at the early '60's.

Fashion continued to be influenced by couture. JFK's arrival as President put Jacqueline Kennedy in the public eye. She favored suits with 3/4 length sleeves and a very polished look. It was a continuation of the '50's Paris designer influenced look. Her popularity gave American designers a chance to shine. Oleg Cassini designed the sheath suits-a fitted plain dress with a boxy jacket and very little decoration. Jackie loved the look, so it became the thing to wear. Here is a gorgeous simple sheath of brocade:

vintage dresses at heffyscollections.com

This sheath has a sheer cape over, adding drama to the style:

cerulean blue outfit

Slowly, as the baby boomers grew in numbers, a younger look evolved. The shorter skirts became the norm in length, becoming mini skirts, and dresses were usually a shift style or baby doll. Colors went wild, with bright prints and vivid palettes. Yves St Laurent brought the Mondrian look to shifts, a block color print based on the artist's paintings. Emilio Pucci did wild psychedelic prints. It was definitely different from the earlier '60's and '50's styles.


mini shift from the '60's

I can provide a slightly different perspective by taking a little walk through what we wore in the sixties. In junior high, I started wearing what was at the time a very collegiate look. Pleated skirts with buttondown or peter pan collared shirts with a sweater over top. The sweaters were crew, v-neck or cardigans buttoned down the front or the back. I don't know why we did it, but it was quite the thing to wear cardigans on backward buttoned all the way. Colors tended to be fairly straightforward, but new combinations were appearing. One of my favorites was pink with maroon. If we had realized it at the time, we were hedging toward the color explosion of the later '60's.

The skirts got shorter and shorter into high school when teachers started sending people down to the principal's office for a scolding and a trip home to change. The London look had arrived and we embraced it. Mod dresses, hip-hugger pants, wide belts, hats were all part of it. I don't think we realized how much our age group became the fashion trendsetters. This dress is mod with an op art print on the bottom. The dropped waist was a feature of mod styling.
mad for mod at heffyscollections

During this time, synthetics were gaining also. Polyester, acrylics, vinyl and many other synthetic fabrics were seen more and more. The easier care these provided made them popular very quickly. Op art, pop art, psychedelics, and space age prints were done in smashing colors and an array of materials. It was great!